{"id":6730,"date":"2023-06-09T15:53:03","date_gmt":"2023-06-09T15:53:03","guid":{"rendered":"https:\/\/www.lairdandpartners.com\/?p=6730"},"modified":"2024-02-28T16:02:17","modified_gmt":"2024-02-28T16:02:17","slug":"what-are-brand-assets-a-comprehensive-guide-for-success","status":"publish","type":"post","link":"https:\/\/www.lairdandpartners.com\/what-are-brand-assets-a-comprehensive-guide-for-success\/","title":{"rendered":"What Are Brand Assets? A Comprehensive Guide for Success"},"content":{"rendered":"\n<p>Brand assets are the visual elements that represent a <a href=\"https:\/\/www.lairdandpartners.com\/brand-identity\/\" target=\"_blank\" data-type=\"post\" data-id=\"6728\" rel=\"noreferrer noopener\">company&#8217;s identity<\/a> and help to differentiate it from its competitors. These assets include <a href=\"https:\/\/www.lairdandpartners.com\/what-is-logo\/\" target=\"_blank\" data-type=\"post\" data-id=\"6744\" rel=\"noreferrer noopener\">logos<\/a>, colors, typography, images, and other design elements that create a consistent look and feel for the brand. <\/p>\n\n\n\n<p>By utilizing these components effectively in marketing materials, businesses can establish a strong brand presence that resonates with their target audience.<\/p>\n\n\n<style>.kb-image_d65be6-63 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_d65be6-63 img.kb-img, .kb-image_d65be6-63 .kb-img img{border-top-left-radius:22px;border-top-right-radius:22px;border-bottom-right-radius:22px;border-bottom-left-radius:22px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_d65be6-63\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/What-Are-Brand-Assets-.png\" alt=\"What Are Brand Assets \" class=\"kb-img wp-image-6731\" title=\"\" srcset=\"https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/What-Are-Brand-Assets-.png 1024w, https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/What-Are-Brand-Assets--300x205.png 300w, https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/What-Are-Brand-Assets--768x525.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_25eb41-e7 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(49,155,206,0.15);border-top:2px solid rgba(52,93,243,0.55);border-right:2px solid rgba(52,93,243,0.55);border-bottom:2px solid rgba(52,93,243,0.55);border-left:2px solid rgba(52,93,243,0.55);border-top-left-radius:22px;border-top-right-radius:22px;border-bottom-right-radius:22px;border-bottom-left-radius:22px;}.kb-table-of-content-nav.kb-table-of-content-id_25eb41-e7 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_25eb41-e7 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_25eb41-e7 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_25eb41-e7 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_25eb41-e7 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_25eb41-e7 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_25eb41-e7 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_25eb41-e7 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_25eb41-e7 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(49,155,206,0.15);}@media all and (max-width: 1024px){.kb-table-of-content-nav.kb-table-of-content-id_25eb41-e7 .kb-table-of-content-wrap{border-top:2px solid rgba(52,93,243,0.55);border-right:2px solid rgba(52,93,243,0.55);border-bottom:2px solid rgba(52,93,243,0.55);border-left:2px solid rgba(52,93,243,0.55);}}@media all and (max-width: 767px){.kb-table-of-content-nav.kb-table-of-content-id_25eb41-e7 .kb-table-of-content-wrap{border-top:2px solid rgba(52,93,243,0.55);border-right:2px solid rgba(52,93,243,0.55);border-bottom:2px solid rgba(52,93,243,0.55);border-left:2px solid rgba(52,93,243,0.55);}}<\/style>\n\n\n<div class=\"wp-block-group has-background is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\" style=\"background-color:#f8f4e7;font-size:16px\">\n<p><strong><em>More Resources :<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.lairdandpartners.com\/local-branding\/\" data-type=\"post\" data-id=\"6750\"><strong><em>Local Branding: Strategies for Your Business Success<\/em><\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.lairdandpartners.com\/rebranding\/\" data-type=\"post\" data-id=\"6724\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Rebranding: A Strategic and Tactical Guide for Success<\/em><\/strong><\/a><\/li>\n<\/ul>\n<\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_404030-0b, .wp-block-kadence-advancedheading.kt-adv-heading_404030-0b[data-kb-block=\"kb-adv-heading_404030-0b\"]{text-align:center;font-style:normal;color:#2f89e4;}.wp-block-kadence-advancedheading.kt-adv-heading_404030-0b mark, .wp-block-kadence-advancedheading.kt-adv-heading_404030-0b[data-kb-block=\"kb-adv-heading_404030-0b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_404030-0b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_404030-0b\">Types Of Brand Assets<\/h2>\n\n\n<style>.kb-image_f1b694-08 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_f1b694-08 img.kb-img, .kb-image_f1b694-08 .kb-img img{border-top-left-radius:22px;border-top-right-radius:22px;border-bottom-right-radius:22px;border-bottom-left-radius:22px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_f1b694-08\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/Types-Of-Brand-Assets.png\" alt=\"Types Of Brand Assets\" class=\"kb-img wp-image-6732\" title=\"\" srcset=\"https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/Types-Of-Brand-Assets.png 1024w, https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/Types-Of-Brand-Assets-300x205.png 300w, https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/Types-Of-Brand-Assets-768x525.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_4f1438-40:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4f1438-40 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4f1438-40 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4f1438-40 .kb-svg-icon-wrap{color:#ecc659;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4f1438-40 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_4f1438-40 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_4f1438-40 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_95be88-10\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Logos<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_a10671-ad\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Colors<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c2169e-d5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Typography<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_b34cd9-1f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Images &amp; Photography<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_36bedc-a5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Icons<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_6f785f-c6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Illustrations&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_2ec1f6-be\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Sounds &amp; Music<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1da690-5f, .wp-block-kadence-advancedheading.kt-adv-heading_1da690-5f[data-kb-block=\"kb-adv-heading_1da690-5f\"]{text-align:center;font-style:normal;color:#2f89e4;}.wp-block-kadence-advancedheading.kt-adv-heading_1da690-5f mark, .wp-block-kadence-advancedheading.kt-adv-heading_1da690-5f[data-kb-block=\"kb-adv-heading_1da690-5f\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_1da690-5f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1da690-5f\"><strong>Why Are Brand Assets Important?<\/strong><\/h2>\n\n\n\n<p>Brand assets play a crucial role in establishing and maintaining a strong brand identity. They create an emotional connection between customers and the brand, fostering trustworthiness and reliability. Here are the main reasons why brand assets play an important role in your business growth:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Builds A Strong Brand Identity<\/strong><\/h3>\n\n\n\n<p>Maintaining a consistent visual language across all marketing platforms helps to create an identity that resonates with customers. By using cohesive visual elements such as logos, colors, typography, and images consistently throughout your marketing efforts, you can create a unified look that reinforces your company&#8217;s identity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Influencing Customer Perception<\/strong><\/h3>\n\n\n\n<p>Your brand assets have the power to shape how customers perceive your business. A well-designed logo or color palette can evoke positive emotions like trust or excitement while also differentiating you from competitors within your industry. Creating a distinct identity is possible through the use of your brand&#8217;s visuals, making it evident what separates you from others in the same field.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Building Trust And Loyalty With Customers<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_b479ed-cd:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b479ed-cd ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b479ed-cd ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b479ed-cd .kb-svg-icon-wrap{color:#ecc659;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b479ed-cd ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_b479ed-cd ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_b479ed-cd kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_d0593a-32\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Familiarity:<\/strong> As consumers become familiar with your branding elements over time (such as seeing them in various advertisements), they are more likely to develop an affinity towards them &#8211; leading to increased trust and loyalty.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c81bab-36\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Credibility:<\/strong> High-quality design and consistent branding communicate professionalism and credibility, making customers more likely to trust your products or services.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_10cab7-d6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Emotional Connection:<\/strong> A well-crafted brand identity can evoke emotions in consumers that drive them towards your offerings. This emotional connection helps create loyal customers who are more likely to recommend you to others.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Supporting Your Marketing Efforts<\/strong><\/h3>\n\n\n\n<p>A strong set of brand assets makes it easier for marketing teams to create effective campaigns by providing a clear visual language that resonates with target audiences. This consistency ensures that all marketing materials work together seamlessly, reinforcing the overall message and helping achieve better results from advertising efforts. Additionally, having an established brand identity allows businesses to tell their story effectively, connecting with customers on a deeper level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Helps Your Business Withstand Tough Competition<\/strong><\/h3>\n\n\n\n<p>In today&#8217;s saturated marketplaces, standing out from competitors is crucial for success. By investing in high-quality brand assets and maintaining consistency across all touchpoints, companies can differentiate themselves from rivals while also creating a memorable impression on potential clients &#8211; ultimately leading to increased sales and long-term growth opportunities.<\/p>\n\n\n\n<p>Brand assets are essential for any business to create a recognizable and memorable identity. They provide an easy way to communicate your brand&#8217;s message, values, and personality quickly and effectively.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_834ea5-8d, .wp-block-kadence-advancedheading.kt-adv-heading_834ea5-8d[data-kb-block=\"kb-adv-heading_834ea5-8d\"]{text-align:center;font-style:normal;color:#2f89e4;}.wp-block-kadence-advancedheading.kt-adv-heading_834ea5-8d mark, .wp-block-kadence-advancedheading.kt-adv-heading_834ea5-8d[data-kb-block=\"kb-adv-heading_834ea5-8d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_834ea5-8d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_834ea5-8d\"><strong>How to Create Strong Brand Assets?<\/strong><\/h2>\n\n\n\n<p>Creating effective brand assets requires careful planning and consideration of how each element will work together to create a unified look for the brand. It is important to consider factors such as target audience, industry trends, and overall goals when creating these assets. The following steps can help guide you through the process:<\/p>\n\n\n\n<ol>\n<li><strong>Define Your Brand Strategy&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Before diving into design elements, it&#8217;s crucial to have a clear understanding of your company&#8217;s mission, vision, values, and unique selling proposition (USP). This information will serve as the foundation for all visual decisions made during asset creation.<\/p>\n\n\n\n<ol start=\"2\">\n<li><strong>Analyze Competitors\u2019 Branding&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The next step is researching competitor brands within your industry to get valuable insights into what works well and what doesn&#8217;t in terms of design choices. Use this to differentiate yourself from others while still adhering to industry standards.&nbsp;<\/p>\n\n\n\n<ol start=\"3\">\n<li><strong>Select Colors That Represent Your Brand Personality&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Colors evoke emotions and play an essential role in establishing a connection with customers. Choose colors that align with your company&#8217;s personality traits or characteristics; you may find this comprehensive guide on color psychology by Canva useful.<\/p>\n\n\n\n<ol start=\"4\">\n<li><strong>Create a Logo That Reflects Your Identity&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Your logo serves as the face of your company &#8211; make sure it communicates who you are effectively. Invest time in designing something memorable yet simple enough for easy recognition across various platforms.<\/p>\n\n\n\n<ol start=\"5\">\n<li><strong>Determine Typography Styles Consistent With Other Assets&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Fonts should complement your logo and color choices while remaining legible. Choose a consistent primary font for headlines and a secondary font for body text, ensuring that they work well together.<\/p>\n\n\n\n<ol start=\"6\">\n<li><strong>Develop Additional Visual Elements (icons, illustrations, etc.)<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Depending on the nature of your business or industry, you may need to create other brand assets, such as icons or illustrations, to enhance communication with customers.<\/p>\n\n\n\n<p>Consistent brand assets are essential for a strong brand identity and a successful marketing campaign. Make sure to manage your brand assets correctly and update them regularly to maintain brand consistency and deliver on your brand promise.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_832bc2-8e, .wp-block-kadence-advancedheading.kt-adv-heading_832bc2-8e[data-kb-block=\"kb-adv-heading_832bc2-8e\"]{text-align:center;font-style:normal;color:#2f89e4;}.wp-block-kadence-advancedheading.kt-adv-heading_832bc2-8e mark, .wp-block-kadence-advancedheading.kt-adv-heading_832bc2-8e[data-kb-block=\"kb-adv-heading_832bc2-8e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_832bc2-8e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_832bc2-8e\"><strong>How to Use Brand Assets Effectively<\/strong><\/h2>\n\n\n\n<p>Brand assets are essential visual elements that represent your company&#8217;s brand identity. They include logos, color palettes, typography, and other design elements that help create a consistent brand image across all platforms. Here are some best practices for using brand assets effectively:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A. Consistency Across All Channels<\/strong><\/h3>\n\n\n\n<p>It&#8217;s crucial to use your brand assets consistently on every platform where your company has a presence. This includes consistency on websites, social media posts, advertisements, brochures, business cards, and more. Hence, creating a cohesive experience for customers and reinforcing brand recognition over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B. Adhering to Brand Guidelines<\/strong><\/h3>\n\n\n\n<p>Create brand guidelines that outline how each asset should be used. This includes logo placement, size restrictions, color palettes, and typography rules. Ensuring that everyone within the organization understands how to maintain the integrity of the brand&#8217;s visual identity is essential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C. Utilizing Templates<\/strong><\/h3>\n\n\n\n<p>Develop templates for various types of marketing materials, such as email newsletters or social media graphics, using tools like Canva. These templates can help ensure consistency while saving time during content creation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D. Diversifying Your Visual Content with Different Formats<\/strong><\/h3>\n\n\n\n<p>Use different formats to diversify your visual content while maintaining consistency.&nbsp;<\/p>\n\n\n\n<p>High-quality images that align with your branding can create an emotional connection with customers. Incorporate your brand assets into video content to create a cohesive and engaging experience for viewers.&nbsp;<\/p>\n\n\n\n<p>Use your color palette, typography choices, and other design elements when creating infographics to provide valuable information in an easily digestible format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>E. Monitoring Your Brand Assets Usage<\/strong><\/h3>\n\n\n\n<p>Keep track of how your brand assets are being used both internally and externally by monitoring their usage across various platforms. This allows you to identify any inconsistencies or misuse of these visual elements and take corrective action if necessary. Tools like Brandfolder can help streamline this process by providing a centralized location for storing, managing, and tracking all of your company&#8217;s branding materials.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_49b0c0-64, .wp-block-kadence-advancedheading.kt-adv-heading_49b0c0-64[data-kb-block=\"kb-adv-heading_49b0c0-64\"]{text-align:center;font-style:normal;color:#2f89e4;}.wp-block-kadence-advancedheading.kt-adv-heading_49b0c0-64 mark, .wp-block-kadence-advancedheading.kt-adv-heading_49b0c0-64[data-kb-block=\"kb-adv-heading_49b0c0-64\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_49b0c0-64 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_49b0c0-64\"><strong>How Can You Protect Your Brand Assets?<\/strong><\/h2>\n\n\n\n<p>Protecting your brand assets is essential to maintain control over how your company is represented in the marketplace. This can be done by:<\/p>\n\n\n\n<ol>\n<li><strong>Register Trademarks and Copyrights<\/strong><\/li>\n<\/ol>\n\n\n\n<p>To protect your brand identity, registering trademarks for distinctive logos, taglines, and product names is essential. By doing so, you gain exclusive rights to use these marks within a specific industry and geographic region while preventing others from using similar designs that could cause confusion among consumers.<\/p>\n\n\n\n<p>In addition to trademark registration, consider securing copyright protection for original creative works like illustrations, photographs, videos, and music compositions that form part of your brand identity. A copyright grants you the exclusive right to reproduce and distribute these works while prohibiting unauthorized copying or distribution.<\/p>\n\n\n\n<ol start=\"2\">\n<li><strong>Monitor Online Usage of Your Brand Assets<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Maintaining vigilance over how others use (or misuse) your brand assets on the internet is vital for protecting their integrity and value. Here are some strategies:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_572433-09:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_572433-09 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_572433-09 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_572433-09 .kb-svg-icon-wrap{color:#ecc659;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_572433-09 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_572433-09 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_572433-09 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_e8981c-e6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Set up Google Alerts:<\/strong> Create alerts using relevant keywords related to your company name, logo, tagline, etc., enabling you to receive notifications whenever new content featuring those terms appears online.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_03560e-db\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Social Media Monitoring Tools:<\/strong> Utilize tools like Hootsuite, Mention, or Brand24 to track mentions of your brand across various social media platforms and respond accordingly.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_159efd-1b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Reverse Image Search:<\/strong> Use tools like Google Images or TinEye to search for instances where your logo or other visual assets are being used without permission. This can help identify unauthorized usage that may infringe on your intellectual property rights.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<ol start=\"3\">\n<li><strong>Take Action Against Infringement<\/strong><\/li>\n<\/ol>\n\n\n\n<p>If you detect any unauthorized utilization of your brand property, it is vital to take quick action in order to secure your legal rights and uphold the authenticity of your branding endeavors. Some steps include:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_910d8f-52:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_910d8f-52 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_910d8f-52 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_910d8f-52 .kb-svg-icon-wrap{color:#ecc659;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_910d8f-52 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_910d8f-52 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_910d8f-52 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_e479b8-6e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Contact the offending party with a cease-and-desist letter outlining their infringement and demanding the immediate removal of the content.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_35bb81-9d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">If necessary, consult with an attorney specializing in intellectual property law who can advise on further legal actions such as filing lawsuits or pursuing damages claims against infringers.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_dad671-88\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">In cases involving online infringement (e.g., counterfeit products sold via e-commerce websites), report violations through channels provided by platform operators like <a href=\"https:\/\/brandservices.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon&#8217;s Brand Registry program<\/a> or <a href=\"https:\/\/www.ebay.com\/sellercenter\/ebay-for-business\/verified-rights-owner-program\" target=\"_blank\" rel=\"noreferrer noopener\">eBay&#8217;s Verified Rights Owner (VeRO) program<\/a>, which facilitates takedown requests from rights holders.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_154352-6c, .wp-block-kadence-advancedheading.kt-adv-heading_154352-6c[data-kb-block=\"kb-adv-heading_154352-6c\"]{text-align:center;font-style:normal;color:#2f89e4;}.wp-block-kadence-advancedheading.kt-adv-heading_154352-6c mark, .wp-block-kadence-advancedheading.kt-adv-heading_154352-6c[data-kb-block=\"kb-adv-heading_154352-6c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_154352-6c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_154352-6c\"><strong>Build Your Brand Assets Today!<\/strong><\/h2>\n\n\n\n<p>Brand Assets include logos, colors, fonts, taglines, packaging design, and other marketing materials.&nbsp;<\/p>\n\n\n\n<p>By creating and managing consistent brand assets regularly according to your brand guidelines, you can build a strong brand with core values that resonate with your target audience.<\/p>\n\n\n\n<p><em>Contact <\/em><strong><em>Laird And Partners<\/em><\/strong><em> today, and let us help you create outstanding brand assets for your business!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand assets are the visual elements that represent a company&#8217;s identity and help to differentiate it from its competitors. These assets include logos, colors, typography,&#8230;<\/p>\n","protected":false},"author":6,"featured_media":6731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_wp_stack_schedule":false,"footnotes":""},"categories":[141],"tags":[],"taxonomy_info":{"category":[{"value":141,"label":"Branding"}]},"featured_image_src_large":["https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/What-Are-Brand-Assets-.png",1024,700,false],"author_info":{"display_name":"laird partners","author_link":"https:\/\/www.lairdandpartners.com\/author\/lairdandpartners\/"},"comment_info":2,"category_info":[{"term_id":141,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":141,"taxonomy":"category","description":"","parent":0,"count":7,"filter":"raw","cat_ID":141,"category_count":7,"category_description":"","cat_name":"Branding","category_nicename":"branding","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/posts\/6730"}],"collection":[{"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/comments?post=6730"}],"version-history":[{"count":3,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/posts\/6730\/revisions"}],"predecessor-version":[{"id":6799,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/posts\/6730\/revisions\/6799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/media\/6731"}],"wp:attachment":[{"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/media?parent=6730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/categories?post=6730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/tags?post=6730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}