{"id":6750,"date":"2023-06-09T21:12:25","date_gmt":"2023-06-09T21:12:25","guid":{"rendered":"https:\/\/www.lairdandpartners.com\/?p=6750"},"modified":"2024-02-28T16:02:15","modified_gmt":"2024-02-28T16:02:15","slug":"local-branding","status":"publish","type":"post","link":"https:\/\/www.lairdandpartners.com\/local-branding\/","title":{"rendered":"Local Branding: Strategies for Your Business Success"},"content":{"rendered":"\n

As of the latest reports, 70% of customers shop locally to boost the local economy and 64% of them use Google Business Profile to contact a local business!<\/p>\n\n\n\n

Now what if your local brand doesn\u2019t even have a good optimized Google Business Profile? <\/p>\n\n\n\n

Will your customers be able to contact you? <\/p>\n\n\n\n

Obviously, Not!<\/p>\n\n\n\n

Here is where local branding comes into play!<\/p>\n\n\n\n

A local branding strategy focuses on building a strong brand <\/a>presence within a specific geographic area, so when any new potential customer, or even your existing customer tries to find your business through any means, let it be on Google or any other social media platform, your business is easily accessible to them!<\/p>\n\n\n\n

Local branding offers a lot of advantages for your local business, such as increased customer loyalty, improved visibility within the community, enhanced reputation for being locally-focused, better targeting of advertising efforts, and stronger relationships with other businesses in the area! These benefits ultimately lead to higher sales conversions and long-term growth.<\/p>\n\n\n