{"id":6763,"date":"2023-06-09T22:51:13","date_gmt":"2023-06-09T22:51:13","guid":{"rendered":"https:\/\/www.lairdandpartners.com\/?p=6763"},"modified":"2024-02-28T16:02:11","modified_gmt":"2024-02-28T16:02:11","slug":"youtube-branding","status":"publish","type":"post","link":"https:\/\/www.lairdandpartners.com\/youtube-branding\/","title":{"rendered":"Ultimate Guide to Effective YouTube Branding Strategies"},"content":{"rendered":"\n<p>YouTube branding is the process of creating a <a href=\"https:\/\/www.lairdandpartners.com\/brand-identity\/\" target=\"_blank\" data-type=\"post\" data-id=\"6728\" rel=\"noreferrer noopener\">unique identity for your brand <\/a>on the world&#8217;s largest video platform, Youtube!<\/p>\n\n\n\n<p class=\"has--font-size\">But why does branding matter?<\/p>\n\n\n\n<p>With millions of <a href=\"https:\/\/www.businessofapps.com\/data\/youtube-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube channels<\/a> available, it&#8217;s important to differentiate yourself from others in your niche. A strong YouTube brand identity grabs viewers&#8217; attention through eye-catching visuals like logos, channel art, and video thumbnails. Not just this, but a well-branded YouTube account conveys professionalism and credibility to potential customers or subscribers.<\/p>\n\n\n\n<p>Here are some answers to all your queries regarding YouTube Branding that will assist you in creating an outstanding&nbsp;<\/p>\n\n\n<style>.kb-image_0264ce-22 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_0264ce-22 img.kb-img, .kb-image_0264ce-22 .kb-img img{border-top-left-radius:22px;border-top-right-radius:22px;border-bottom-right-radius:22px;border-bottom-left-radius:22px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_0264ce-22\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/YouTube-Branding-Strategies.png\" alt=\"YouTube Branding Strategies\" class=\"kb-img wp-image-6767\" title=\"\" srcset=\"https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/YouTube-Branding-Strategies.png 1024w, https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/YouTube-Branding-Strategies-300x205.png 300w, https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/YouTube-Branding-Strategies-768x525.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_fac40f-06 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(49,155,206,0.15);border-top:2px solid rgba(52,93,243,0.55);border-right:2px solid rgba(52,93,243,0.55);border-bottom:2px solid rgba(52,93,243,0.55);border-left:2px solid rgba(52,93,243,0.55);border-top-left-radius:22px;border-top-right-radius:22px;border-bottom-right-radius:22px;border-bottom-left-radius:22px;}.kb-table-of-content-nav.kb-table-of-content-id_fac40f-06 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_fac40f-06 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_fac40f-06 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_fac40f-06 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_fac40f-06 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_fac40f-06 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_fac40f-06 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_fac40f-06 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_fac40f-06 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(49,155,206,0.15);}@media all and (max-width: 1024px){.kb-table-of-content-nav.kb-table-of-content-id_fac40f-06 .kb-table-of-content-wrap{border-top:2px solid rgba(52,93,243,0.55);border-right:2px solid rgba(52,93,243,0.55);border-bottom:2px solid rgba(52,93,243,0.55);border-left:2px solid rgba(52,93,243,0.55);}}@media all and (max-width: 767px){.kb-table-of-content-nav.kb-table-of-content-id_fac40f-06 .kb-table-of-content-wrap{border-top:2px solid rgba(52,93,243,0.55);border-right:2px solid rgba(52,93,243,0.55);border-bottom:2px solid rgba(52,93,243,0.55);border-left:2px solid rgba(52,93,243,0.55);}}<\/style>\n\n\n<div class=\"wp-block-group has-background is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-layout-1 wp-block-group-is-layout-flex\" style=\"background-color:#f8f4e7;font-size:16px\">\n<p><strong><em>More Resources :<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.lairdandpartners.com\/instagram-branding\/\" data-type=\"post\" data-id=\"6740\"><strong><em>Instagram Branding: Tips to Build Your Instagram Brand<\/em><\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.lairdandpartners.com\/rebranding\/\" data-type=\"post\" data-id=\"6724\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Rebranding: A Strategic and Tactical Guide for Success<\/em><\/strong><\/a><\/li>\n<\/ul>\n<\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f056b1-b8, .wp-block-kadence-advancedheading.kt-adv-heading_f056b1-b8[data-kb-block=\"kb-adv-heading_f056b1-b8\"]{text-align:center;font-style:normal;color:#2f89e4;}.wp-block-kadence-advancedheading.kt-adv-heading_f056b1-b8 mark, .wp-block-kadence-advancedheading.kt-adv-heading_f056b1-b8[data-kb-block=\"kb-adv-heading_f056b1-b8\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_f056b1-b8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_f056b1-b8\"><strong>How to Create a Logo for Your Youtube Channel ?<\/strong> <\/h2>\n\n\n<style>.kb-image_f75684-09 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_f75684-09 img.kb-img, .kb-image_f75684-09 .kb-img img{border-top-left-radius:22px;border-top-right-radius:22px;border-bottom-right-radius:22px;border-bottom-left-radius:22px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_f75684-09\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/Create-a-Logo-for-Your-Youtube-Channel-1.png\" alt=\"Create Logo Youtube Channel\" class=\"kb-img wp-image-6765\" title=\"\" srcset=\"https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/Create-a-Logo-for-Your-Youtube-Channel-1.png 1024w, https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/Create-a-Logo-for-Your-Youtube-Channel-1-300x205.png 300w, https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/Create-a-Logo-for-Your-Youtube-Channel-1-768x525.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.lairdandpartners.com\/what-is-logo\/\" target=\"_blank\" data-type=\"post\" data-id=\"6744\" rel=\"noreferrer noopener\">Creating a logo<\/a> for your YouTube channel is an essential step in establishing your brand identity on the platform. A well-designed logo not only makes your channel visually appealing but also helps viewers recognize and remember your brand. Here&#8217;s how you can create an eye-catching logo that reflects your brand&#8217;s personality and values:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_ec91de-06:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_ec91de-06 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_ec91de-06 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_ec91de-06 .kb-svg-icon-wrap{color:#ecc659;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_ec91de-06 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_ec91de-06 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_ec91de-06 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_365d60-ac\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Brainstorm Ideas\u00a0<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Start by brainstorming ideas about what kind of imagery, colors, and typography would best represent your brand. Consider looking at other successful YouTube channels within your industry for inspiration.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_125509-7e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_125509-7e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_125509-7e ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_125509-7e .kb-svg-icon-wrap{color:#ecc659;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_125509-7e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_125509-7e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_125509-7e kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c088f0-dd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Research Design Trends<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Keep up-to-date with current design trends to ensure that your logo looks modern and relevant. Websites like Behance or Dribbble are great resources for discovering new styles and techniques.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_b25916-2c:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b25916-2c ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b25916-2c ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b25916-2c .kb-svg-icon-wrap{color:#ecc659;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b25916-2c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_b25916-2c ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_b25916-2c kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_72cc06-41\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Select A Design Tool\u00a0<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Choose a graphic design tool such as Canva, Adobe Illustrator, or Sketch to create the actual artwork of the logo. Many online tools offer free templates specifically designed for YouTube logos which can be customized according to individual preferences.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_e0c6ff-55:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e0c6ff-55 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e0c6ff-55 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e0c6ff-55 .kb-svg-icon-wrap{color:#ecc659;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e0c6ff-55 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_e0c6ff-55 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_e0c6ff-55 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_41772a-bb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Create Multiple Variations\u00a0<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Experiment with different color schemes, fonts, layouts, and iconography until you find one that perfectly represents the essence of your brand while being visually striking enough to stand out among other YouTube channels in search results pages.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_3d7063-63:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3d7063-63 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3d7063-63 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3d7063-63 .kb-svg-icon-wrap{color:#ecc659;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3d7063-63 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_3d7063-63 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_3d7063-63 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_3b45a1-d4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Gather Feedback<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Share drafts of potential logos with friends, family members, colleagues, or even potential customers who fit into their target audience demographic. Their feedback can help you identify any areas that may need improvement or refinement before finalizing the design.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_18989a-1a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_18989a-1a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_18989a-1a ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_18989a-1a .kb-svg-icon-wrap{color:#ecc659;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_18989a-1a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_18989a-1a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_18989a-1a kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_12a05d-6c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Optimize For Different Sizes<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Ensure that your logo is legible and visually appealing at various sizes, as it will appear in multiple places on YouTube such as video thumbnails, channel pages, and search results. This might involve creating separate versions of the logo specifically optimized for smaller dimensions.<\/p>\n\n\n\n<p>In addition to designing a captivating logo, make sure to incorporate it consistently across all aspects of your YouTube account &#8211; from channel art and video intros to social media profiles associated with your brand. By doing so, you&#8217;ll create a cohesive visual identity that helps viewers recognize and remember your content while reinforcing trust in the quality of what they&#8217;re watching.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_5f37fa-04, .wp-block-kadence-advancedheading.kt-adv-heading_5f37fa-04[data-kb-block=\"kb-adv-heading_5f37fa-04\"]{text-align:center;font-style:normal;color:#2f89e4;}.wp-block-kadence-advancedheading.kt-adv-heading_5f37fa-04 mark, .wp-block-kadence-advancedheading.kt-adv-heading_5f37fa-04[data-kb-block=\"kb-adv-heading_5f37fa-04\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_5f37fa-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_5f37fa-04\"><strong>How to Design Your Youtube Channel Page?<\/strong><\/h2>\n\n\n\n<p>After you have a good YouTube Logo in hand, now comes designing your YouTube channel page, which should be designed with both aesthetics and functionality in mind. A well-crafted channel page can draw in viewers and make it effortless for them to locate the material they&#8217;re searching for. Follow these steps to create an engaging and user-friendly YouTube channel page:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Add Sections for Better Organization<\/strong><\/h3>\n\n\n\n<p>To help viewers navigate through your content, add sections such as &#8220;About,&#8221; &#8220;Playlists,&#8221; or even customized categories based on the type of videos you produce (e.g., tutorials, product reviews). Organizing your videos into easily accessible sections allows potential customers and subscribers to quickly find what they&#8217;re looking for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Optimize Video Titles, Descriptions, and Thumbnails<\/strong><\/h3>\n\n\n\n<p>In addition to designing the overall look of your channel page, pay attention to individual video elements like titles, descriptions, and thumbnails &#8211; all crucial factors when it comes down to how YouTube&#8217;s algorithm ranks content within search results pages (SERPs). Craft compelling video titles that clearly convey what each video is about while incorporating relevant keywords whenever possible; write detailed descriptions with additional information about the subject matter; choose attractive thumbnail images that entice users into clicking on each video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Maintain Up-to-Date and Accurate Information<\/strong><\/h3>\n\n\n\n<p>Ensure that all the information on your channel page is current, complete, and consistent across all social media profiles. By providing accurate details about your business or personal brand, you establish credibility with potential customers who may be interested in learning more.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_50c77d-ec, .wp-block-kadence-advancedheading.kt-adv-heading_50c77d-ec[data-kb-block=\"kb-adv-heading_50c77d-ec\"]{text-align:center;font-style:normal;color:#2f89e4;}.wp-block-kadence-advancedheading.kt-adv-heading_50c77d-ec mark, .wp-block-kadence-advancedheading.kt-adv-heading_50c77d-ec[data-kb-block=\"kb-adv-heading_50c77d-ec\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_50c77d-ec wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_50c77d-ec\"><strong>What Types of Content Should You Create On Youtube?<\/strong><\/h2>\n\n\n\n<p>When it comes to creating content for your YouTube channel, it&#8217;s essential to focus on quality over quantity. Think about what type of content will resonate best with your target audience and create videos that are informative, entertaining, or both. Consider using different formats such as tutorials, interviews, vlogs, or live streams to keep things interesting for viewers.<\/p>\n\n\n<style>.kb-image_acef17-f1 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_acef17-f1 img.kb-img, .kb-image_acef17-f1 .kb-img img{border-top-left-radius:22px;border-top-right-radius:22px;border-bottom-right-radius:22px;border-bottom-left-radius:22px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_acef17-f1\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/Types-of-Content-Create-On-Youtube.png\" alt=\"Types of Content Create On Youtube\" class=\"kb-img wp-image-6766\" title=\"\" srcset=\"https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/Types-of-Content-Create-On-Youtube.png 1024w, https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/Types-of-Content-Create-On-Youtube-300x205.png 300w, https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/Types-of-Content-Create-On-Youtube-768x525.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A. Tutorials and How-to Videos<\/strong><\/h3>\n\n\n\n<p>Tutorials and how-to videos are an excellent way to showcase your expertise in a particular subject matter while providing value to your audience. These types of videos can range from simple step-by-step guides on everyday tasks like cooking recipes or fixing household items to more complex topics like software development or photography techniques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B. Interviews with Industry Experts<\/strong><\/h3>\n\n\n\n<p>Conducting interviews with industry experts, influencers, or other notable figures within your niche can help establish credibility for your brand while offering valuable insights for viewers who share similar interests. This format also allows you the opportunity to network and collaborate with others in the field.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C. Vlogs (Video Blogs)<\/strong><\/h3>\n\n\n\n<p>Vlogging is a popular video format where creators document their daily lives through casual footage captured throughout the day &#8211; think of it as a video diary. Vlogs can be an effective way to give your audience a behind-the-scenes look at your business or personal life, allowing them to connect with you on a more personal level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D. Live Streams<\/strong><\/h3>\n\n\n\n<p>Live streaming affords the opportunity to communicate with your viewers in a live setting, generating an interactive and stimulating experience. Host Q&amp;A sessions, product launches, or special events through live streams to build excitement around your brand and foster community engagement.<\/p>\n\n\n\n<p>In addition to these formats, consider incorporating other types of content such as <strong>product reviews<\/strong>, <strong>explainer videos<\/strong>, or even <strong>short films<\/strong>. It is essential to identify what your followers appreciate most, while remaining consistent with the fundamental principles of your business. Remember that consistency in style and messaging across all video content will help solidify your YouTube branding efforts.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_91efb8-8d, .wp-block-kadence-advancedheading.kt-adv-heading_91efb8-8d[data-kb-block=\"kb-adv-heading_91efb8-8d\"]{text-align:center;font-style:normal;color:#2f89e4;}.wp-block-kadence-advancedheading.kt-adv-heading_91efb8-8d mark, .wp-block-kadence-advancedheading.kt-adv-heading_91efb8-8d[data-kb-block=\"kb-adv-heading_91efb8-8d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_91efb8-8d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_91efb8-8d\"><strong>How to Promote Your Videos?<\/strong><\/h2>\n\n\n\n<p>Reaching a larger viewership and heightening involvement with your channel necessitates publicizing your YouTube videos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A. Share on Social Media Platforms<\/strong><\/h3>\n\n\n\n<p>Distributing links to your videos across multiple social networks, such as Twitter, Facebook, Instagram, LinkedIn and Pinterest can generate web traffic back to your YouTube channel. Make sure that when sharing links, you provide an engaging caption that entices users to click through and watch the video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B. Utilize SEO Techniques<\/strong><\/h3>\n\n\n\n<p>To increase visibility in search engines like Google or Bing, optimize the titles of your videos with relevant keywords related to their content. Additionally, include well-written descriptions with targeted keywords and add tags that accurately represent what viewers can expect from each video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C. Collaborate with Influencers<\/strong><\/h3>\n\n\n\n<p>Partnering with YouTube influencers who have established audiences within your niche can be a powerful way of promoting your content by tapping into their follower base. Reach out to influencers whose values align with yours for potential collaborations or sponsored posts featuring one of their favorite products\/services from your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D. Engage in Live Streams &amp; Webinars<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_f2de70-ed:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_f2de70-ed ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_f2de70-ed ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_f2de70-ed .kb-svg-icon-wrap{color:#ecc659;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_f2de70-ed ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_f2de70-ed ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_f2de70-ed kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_f2ae78-07\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Create live streams:<\/strong> Hosting regular live streams allows you to interact directly with viewers and also helps direct them towards other relevant videos on your channel.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_d1eab5-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Participate in webinars:<\/strong> Joining or hosting industry-related webinars establishes your brand as an authority within the niche and direct viewers to your YouTube channel for more information.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>E. Running Ads on YouTube<\/strong><\/h3>\n\n\n\n<p>In addition to organic promotion, consider investing in paid advertising options such as video ads or display ads on YouTube itself. These targeted campaigns can help you reach potential customers who may not have discovered your content through other means. To learn more about running ads on YouTube, visit their official YouTube Advertising page.<\/p>\n\n\n\n<p>By implementing these promotional strategies consistently, you&#8217;ll be well on your way to growing a loyal audience and increasing engagement with your videos across various platforms.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_fc18c0-3e, .wp-block-kadence-advancedheading.kt-adv-heading_fc18c0-3e[data-kb-block=\"kb-adv-heading_fc18c0-3e\"]{text-align:center;font-style:normal;color:#2f89e4;}.wp-block-kadence-advancedheading.kt-adv-heading_fc18c0-3e mark, .wp-block-kadence-advancedheading.kt-adv-heading_fc18c0-3e[data-kb-block=\"kb-adv-heading_fc18c0-3e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_fc18c0-3e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_fc18c0-3e\"><strong>Build Your Youtube Brand Today !<\/strong><\/h2>\n\n\n\n<p>If you want to build an effective brand on YouTube or any other social media platform, it&#8217;s essential to focus on consistency in messaging and design across all channels.&nbsp;<\/p>\n\n\n\n<p>We can help you achieve this by providing expert guidance on developing a comprehensive brand strategy that aligns with your business goals. Contact us today at <a href=\"https:\/\/www.lairdandpartners.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LairdAndPartners<\/strong><\/a> to learn more!<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ca38d9-94, .wp-block-kadence-advancedheading.kt-adv-heading_ca38d9-94[data-kb-block=\"kb-adv-heading_ca38d9-94\"]{text-align:center;font-style:normal;color:#2f89e4;}.wp-block-kadence-advancedheading.kt-adv-heading_ca38d9-94 mark, .wp-block-kadence-advancedheading.kt-adv-heading_ca38d9-94[data-kb-block=\"kb-adv-heading_ca38d9-94\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_ca38d9-94 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ca38d9-94\"><strong>FAQs<\/strong><\/h2>\n\n\n<style>.kt-accordion-id_4546c2-47 .kt-accordion-panel-inner{border-top:2px solid #df9d46;border-right:2px solid #df9d46;border-bottom:2px solid #df9d46;border-left:2px solid #df9d46;border-top-left-radius:22px;border-top-right-radius:22px;border-bottom-right-radius:22px;border-bottom-left-radius:22px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id_4546c2-47 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:#f8e3ac;color:#555555;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-wrap.kt-accordion-id_4546c2-47 > .kt-accordion-inner-wrap > .kt-accordion-pane > .kt-accordion-header-wrap{margin-top:10px;}.single-content .wp-block-kadence-pane>h2:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h3:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h4:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h5:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h6:first-child{margin-top:10px;}.kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:before{background:#555555;}.kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#555555;}.kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#f8e3ac;}.kt-accordion-id_4546c2-47 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_4546c2-47 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{color:#444444;background:#3bbbff;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:#3bbbff;}.kt-accordion-id_4546c2-47 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:rgba(243,173,14,0.54);border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}.kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_4546c2-47:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(243,173,14,0.54);}@media all and (max-width: 1024px){.kt-accordion-id_4546c2-47 .kt-accordion-panel-inner{border-top:2px solid #df9d46;border-right:2px solid #df9d46;border-bottom:2px solid #df9d46;border-left:2px solid #df9d46;}}@media all and (max-width: 1024px){.kt-accordion-id_4546c2-47 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id_4546c2-47 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_4546c2-47 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id_4546c2-47 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id_4546c2-47 .kt-accordion-panel-inner{border-top:2px solid #df9d46;border-right:2px solid #df9d46;border-bottom:2px solid #df9d46;border-left:2px solid #df9d46;}.kt-accordion-id_4546c2-47 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id_4546c2-47 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_4546c2-47 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id_4546c2-47 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id_4546c2-47 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane_658744-47\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>Is YouTube Good for Branding?<\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Yes, YouTube is an excellent platform for branding as it allows businesses and influencers to showcase their personality and expertise through engaging video content. With over 2 billion monthly active users, it offers vast reach potential to connect with target audiences.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane_8fe400-9c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How Effective is YouTube Marketing?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>YouTube marketing can be highly effective when done correctly. It helps in increasing brand awareness, driving website traffic, and generating leads or sales conversions. According to Google, 90% of people discover new brands or products on YouTube.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_f97873-c5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>What is the Point of a YouTube Channel for a Brand?<\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>A YouTube channel serves as an extension of your brand&#8217;s online presence where you can share valuable information with your audience through videos. It enables you to build trust and credibility while showcasing your products\/services in an engaging way that encourages interaction with customers.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>YouTube branding is the process of creating a unique identity for your brand on the world&#8217;s largest video platform, Youtube! But why does branding matter?&#8230;<\/p>\n","protected":false},"author":6,"featured_media":6767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_wp_stack_schedule":false},"categories":[141],"tags":[],"taxonomy_info":{"category":[{"value":141,"label":"Branding"}]},"featured_image_src_large":["https:\/\/www.lairdandpartners.com\/wp-content\/uploads\/2023\/06\/YouTube-Branding-Strategies.png",1024,700,false],"author_info":{"display_name":"laird partners","author_link":"https:\/\/www.lairdandpartners.com\/author\/lairdandpartners\/"},"comment_info":1,"category_info":[{"term_id":141,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":141,"taxonomy":"category","description":"","parent":0,"count":7,"filter":"raw","cat_ID":141,"category_count":7,"category_description":"","cat_name":"Branding","category_nicename":"branding","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/posts\/6763"}],"collection":[{"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/comments?post=6763"}],"version-history":[{"count":3,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/posts\/6763\/revisions"}],"predecessor-version":[{"id":6805,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/posts\/6763\/revisions\/6805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/media\/6767"}],"wp:attachment":[{"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/media?parent=6763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/categories?post=6763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lairdandpartners.com\/wp-json\/wp\/v2\/tags?post=6763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}